On the morning of September 20, in a solemn atmosphere at the Quang Trung Museum, Ms. Pham Thi Thanh Huong – CEO of Binh Dinh Pharmaceutical and Medical Equipment JSC (Bidiphar), joined provincial leaders and local citizens to offer incense and flowers at the 233rd Death Anniversary of Emperor Quang Trung.
1. Returning to Roots – Honoring a National Hero
This significant ceremony is an opportunity for the people of Binh Dinh – a land of masterpieces and heroes – to pay homage to the “Cloth-robed Hero” (Anh hùng áo vải) who wrote golden pages in Vietnam’s history.
The presence of Bidiphar’s leadership at the ceremony demonstrates deep gratitude for the legacy of ancestors and reflects the corporate culture of “Remembering the source when drinking water,” which Bidiphar has cherished for decades.
2. Carrying the “Tay Son Spirit” Forward
Established and grown on this historic land, Bidiphar has always taken pride in the resilient tradition of the Tay Son movement. Over the past 45 years, the company has embodied the Emperor’s spirit of “speed and decisiveness” in its business strategy:
Pioneering: Leading in pharmaceutical technology innovation.
Resilience: Overcoming challenges to maintain its position as a National Brand.
Service: Prioritizing public health above all.
3. Commitment to “Heart – Mind – Progress”
Every stick of incense offered represents a solemn promise from the entire Bidiphar team. Inheriting the victorious spirit of Emperor Quang Trung, Bidiphar reaffirms its commitment to the core values of “Heart – Mind – Progress” (Tâm – Trí – Tiến).
“Bidiphar pledges to continue serving the community, contributing to a healthier life for Vietnamese people, and building a prosperous Binh Dinh province.”
